Lead Brand & Marketing Manager - Remote

Overview

keleya is an innovative FemTech startup from Berlin that offers expectant and new parents high-quality support and resources to experience a healthy and happy pregnancy, birth and parenting time.

In Short

• Develop and implement a comprehensive growth marketing strategy for both B2C and B2B segments.
• Work together with our CEO to shape and elevate the keleya brand.
• Collaborate closely with our content team to create and curate content.
• Manage and optimize our website for SEO performance and user experience.
• Oversee all paid advertising channels for customer acquisition.
• Conduct market and competitive analysis for brand growth opportunities.
• Take ownership of the marketing budget, maximizing ROI.
• Implement marketing processes and tools for efficiency.
• Monitor and report on key performance indicators (KPIs).

Requirements

• 5+ years of experience in brand, marketing, or growth leadership roles.
• Proven track record in building or rebranding consumer-focused brands.
• Strong skills in data analysis and interpretation.
• Proven ability in project management and stakeholder communication.
• Skilled in content creation for digital and social platforms.
• Confident in budget management and maximizing ROI.
• Deep understanding of brand development.
• Strong visual design sensibility.
• Fluent in English; German is a strong plus.

Benefits

• Opportunity to work on meaningful digital health solutions.
• Flexible working arrangements and a supportive team environment.
• Professional growth opportunities through learning and mentorship programs.
• Competitive salary and benefits package.
• Hybrid work model from home and at our office in Berlin-Mitte.
• 3 months remote work from anywhere in the world per year.
• 30 vacation days.
• Urban sports club membership.