Senior Operations Manager - CRM - Remote

Overview

JustPlay is looking for our first Senior Operations Manager - CRM to build and own the operational infrastructure behind our customer relationship management system — from the ground up. You’ll lead the design and execution of lifecycle programs that drive player engagement, retention, feature adoption and monetization. This is a hands-on role with high impact and room to shape how CRM evolves at JustPlay.

In Short

• End-to-End CRM Execution: Plan, build, and optimize multi-channel campaigns across email, push, and in-app messaging — with one goal: bring users back to play, earn, and enjoy.
• Creative Campaign Design & Execution: This is entertainment, not banking. We want fun, out-of-the-box ideas.
• Lifecycle Strategy & Performance: Define the CRM lifecycle stages, Segmentation and KPIs that matter.
• Growth Through Iteration: Own the testing roadmap and move fast.
• CRM Foundation Building: As the first CRM hire, you’ll lay the foundation — from tooling and taxonomy to processes and internal collaboration.

Requirements

• 5+ years of hands-on CRM experience (email, push, in-app).
• Strong experimentation mindset: You understand lifecycle metrics and know how to run high-integrity tests.
• Tool fluency: You’re comfortable using CRM platforms (Iterable, Braze, etc.), personalization logic, and light HTML/CSS.
• Player-first thinking: You always consider how messaging supports the player.
• Self-starter energy: You thrive in ambiguity, enjoy building from zero.

Benefits

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads.
• Employee Stock Options: Opportunity to join our Virtual Share Option Program.
• Mental Health Support: Free personal coaching through our partner nilo.health.
• Training & Development: A competitive personal development budget of up to 2000€/year.
• Germany-Based Benefits: 25 vacation days, free Gympass gold subscription.
• State-of-the-Art Equipment: We will provide you with the technical gear you need to succeed.
• A Relocation Package: Includes visa support for those who need it.
• Berlin Office Perks: Ergonomic setup, free daily lunch.
• Engaging and Diverse Work Environment: Join a diverse team, with over 23 nationalities.