Senior Manager of Performance Marketing - Remote

Overview

Jiffy.com is seeking a brilliant, driven Sr Manager of Performance marketing, with a sharp mind for data and a knack for problem-solving. Reporting directly to the CMO and working closely with General Managers you will lead the charge on expanding our media investment program into a more sophisticated full-funnel strategy while driving acquisition across multiple channels. You’ll craft hypotheses, test them with data, and translate insights into actionable strategies that deliver real business results.

In Short

• Work closely with General Managers to understand market trends, customer behaviors and competitive landscapes
• Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc.
• Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights
• Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency
• Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation
• Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
• Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets
• Continuously evaluate and adopt the latest marketing technologies, trends and best practices to stay ahead in the competitive landscape
• Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages

Requirements

• Proven track record in driving profitable customer acquisition across channels
• Hands-on acquisition marketing experience
• Ability to blend data with creative strategy
• Experience in optimizing conversion funnels
• Strong analytical skills
• Experience with programmatic marketing performance measurement
• Ability to work collaboratively with cross-functional teams
• Strong problem-solving skills
• Experience with marketing technology and automation

Benefits

• Opportunity to lead and innovate in a growing company
• Collaborative work environment
• Access to the latest marketing technologies
• Professional development opportunities
• Flexible working arrangements