Join Our Mission: Help the Helpers with Jane. We're on the hunt for a Senior Performance Marketing Specialist who will help drive growth with our search engine marketing channels to help new helpers find, consider, and love Jane.
In Short
Analyze and optimize search engine marketing channels (e.g., Google Ads, Microsoft Bing).
Hands-on design, execution, and optimization of SEM campaigns.
Create and refine landing pages using tools like Unbounce.
Provide actionable insights and data-backed recommendations to leadership.
Provide data-informed recommendations for bidding, creative, targeting, and budget optimization.
Work closely with in-house design and content writers.
Collaborate with campaigns marketing team for integrated marketing campaigns.
Stay updated on digital marketing and search trends.
Requirements
5+ years of SEM campaign management experience.
Expertise in search engine marketing and full funnel performance marketing channels.
Strong analytical skills and ability to interpret data.
Excellent written and communication skills.
Results-oriented mindset with attention to detail.
Proven track record of executing paid digital strategies.
Adaptable and organized in fast-paced environments.
Experience with data visualization tools like Looker and Tableau.
B2B SaaS experience is a plus.
Benefits
Remote-first company with flexibility in work-life integration.
Autonomy and support for personal commitments.
Collaborative and growth-oriented work environment.