Senior Performance Marketing Specialist - Remote

Overview

Join Our Mission: Help the Helpers with Jane. We're on the hunt for a Senior Performance Marketing Specialist who will help drive growth with our search engine marketing channels to help new helpers find, consider, and love Jane.

In Short

• Analyze and optimize search engine marketing channels (e.g., Google Ads, Microsoft Bing).
• Hands-on design, execution, and optimization of SEM campaigns.
• Create and refine landing pages using tools like Unbounce.
• Provide actionable insights and data-backed recommendations to leadership.
• Provide data-informed recommendations for bidding, creative, targeting, and budget optimization.
• Work closely with in-house design and content writers.
• Collaborate with campaigns marketing team for integrated marketing campaigns.
• Stay updated on digital marketing and search trends.

Requirements

• 5+ years of SEM campaign management experience.
• Expertise in search engine marketing and full funnel performance marketing channels.
• Strong analytical skills and ability to interpret data.
• Excellent written and communication skills.
• Results-oriented mindset with attention to detail.
• Proven track record of executing paid digital strategies.
• Adaptable and organized in fast-paced environments.
• Experience with data visualization tools like Looker and Tableau.
• B2B SaaS experience is a plus.

Benefits

• Remote-first company with flexibility in work-life integration.
• Autonomy and support for personal commitments.
• Collaborative and growth-oriented work environment.
• Opportunities for professional development.