Content Marketer (Brand and Campaigns) - Remote

Overview

Insider is a B2B SaaS company seeking a sharp, campaign-obsessed digital copywriter to join its Marketing team as Content Marketer. This role focuses on writing high-conversion content that drives performance across various digital channels.

In Short

• Write high-conversion copy for multi-channel campaigns.
• Collaborate with Brand, Paid Media, SEO, and Product Marketing teams.
• Support large-scale campaign development for launches and events.
• Lead video content development, including scripting and storyboarding.
• Apply A/B testing principles to optimize copy performance.
• Create content playbooks and templates for global campaign execution.
• Use AI writing assistants to enhance content production.
• Translate product narratives into engaging buyer language.
• Develop hooks and frameworks for paid social strategies.
• Stay updated on AI trends and marketing innovations.

Requirements

• 3-5+ years of experience in digital marketing content writing.
• Proven track record of high-performing campaign copy.
• Deep understanding of marketing funnel stages.
• Experience in scripting and storyboarding video content.
• Familiarity with AI tools and generative platforms.
• Strong collaborative skills with cross-functional teams.
• Excellent organizational skills and attention to detail.
• Passion for writing and strong storytelling abilities.
• Understanding of SEO and content marketing best practices.
• Bachelor's degree in Marketing, Communications, English, or related field.

Benefits

• Join a rapidly growing company with significant funding.
• Be part of a socially progressive technology community.
• Work with a talented and passionate team across 27+ countries.
• Opportunity to impact the customer experience and marketing landscape.
• Dynamic and fast-paced work environment.