Unica Campaign Developer - Remote

Overview

InfyStrat is on the lookout for an experienced Unica Campaign Developer to join our dynamic marketing technology team. In this role, you will be responsible for designing and executing marketing campaigns using IBM's Unica platform. You will work closely with marketing stakeholders to understand campaign goals, develop strategies, and implement actions that drive customer engagement and conversion. The ideal candidate will have a strong background in campaign management and analytics, along with hands-on experience with Unica. At InfyStrat, we prioritize innovation, and your contributions will directly impact our marketing effectiveness and strategy.

In Short

• Design, develop and execute multi-channel marketing campaigns using Unica.
• Collaborate with marketing teams to gather requirements and define campaign objectives.
• Utilize Unica’s features to create targeted segments and offers for optimal reach.
• Monitor campaign performance and conduct post-campaign analysis to measure effectiveness.
• Implement best practices for campaign setup, coding, and execution.
• Document campaign processes and maintain accurate records of changes.
• Stay updated on Unica features and marketing trends to leverage new capabilities.

Requirements

• Strong background in campaign management and analytics.
• Hands-on experience with IBM's Unica platform.
• Ability to work collaboratively with cross-functional teams.
• Excellent analytical skills to interpret campaign data.
• Strong attention to detail and organizational skills.
• Ability to stay updated on marketing trends.

Benefits

• Opportunity to work in a dynamic marketing technology team.
• Contribute to innovative marketing strategies.
• Impact marketing effectiveness directly.