Vice President of Customer Data Strategy - Remote

Overview

The Vice President of Customer Data Strategy will be responsible for developing and leading a comprehensive customer data strategy, using data to personalize customer experiences, grow loyalty and retention, and drive business growth.

In Short

• Ownership of customer data across 50,000+ products and 180 global markets.
• Lead cross-functional initiatives to unify data-driven strategies.
• Develop strategies to position iHerb as a personalized health and wellness platform.
• Build and optimize customer segmentation models.
• Create unified customer journeys that encourage long-term engagement.
• Forecast customer behavior trends and identify revenue opportunities.
• Partner with Marketing Team to design loyalty-driving initiatives.
• Stay informed about health, wellness, and e-commerce trends.
• Train and collaborate with internal teams on data-driven mindset.

Requirements

• Bachelor's degree in a relevant field; Master's preferred.
• 10+ years of experience, with at least 5 years in e-commerce.
• Deep understanding of CDPs, personalization, and marketing automation.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Proven ability to build and manage high-performing teams.
• Experience with A/B testing and statistical modeling.
• Knowledge of data privacy regulations.
• Experience managing large-scale data projects.
• Passion for data-driven decision making.

Benefits

• Comprehensive benefits programs for employees and families.
• Options and upgrades with flexibility and security.
• International team members may be eligible for additional benefits.