Marketplace Marketing Manager - Japan - Remote

Overview

This role is responsible for marketing and promotional activities to increase brand awareness, drive sales, and acquire new customers in Japan. It involves leading marketplace marketing on platforms like Amazon and Rakuten, and executing digital marketing initiatives.

In Short

• Drive customer acquisition strategies through marketplace-specific marketing.
• Develop and implement marketing strategies for iHerb Marketplaces.
• Manage Japan-specific promotions and coordinate with global teams.
• Execute email, retargeting, and loyalty programs.
• Collaborate to create innovative campaigns for customer segments.
• Optimize paid search campaigns for maximum ROI.
• Enhance product visibility and customer engagement.
• Align marketplace strategies with overall brand goals.
• Negotiate media buys and explore new channels.
• Report on sales plan progress and analyze market insights.

Requirements

• Minimum 6 years of relevant e-commerce experience.
• Bachelor’s degree required.
• Fluent in Japanese and working level English.
• Strong understanding of the e-commerce marketplace landscape.
• Passion for digital marketing and performance-based results.
• Ability to troubleshoot and resolve problems effectively.
• Experience with managing cross-functional teams.
• Proven track record of optimizing marketing campaigns.
• Ability to analyze data and translate findings into actionable strategies.
• Strong judgment and reasoning skills.

Benefits

• Comprehensive health and wellness programs.
• Flexible options for financial planning.
• Opportunities for professional growth.
• Inclusive company culture.
• Access to a wide range of health products.