Senior Marketing Director, Demand Generation - Remote

Overview

Ignition is seeking a data-driven B2B demand generation leader to accelerate our growth in North America. As the Senior Director of Demand Generation, you will own the demand generation strategy and execution.

In Short

• Develop and execute a scalable demand generation strategy that drives pipeline, sales velocity, and revenue growth.
• Own the marketing-sourced pipeline number, defining clear goals and forecasts for lead generation.
• Lead multi-channel demand generation campaigns across digital, content, events, partnerships, and ABM.
• Partner with product marketing, growth, sales, and partnerships teams to align messaging and content.
• Develop and optimize lead scoring, nurture, and conversion programs.
• Drive a full-funnel marketing approach to improve Lead-to-Opportunity conversion rates.
• Own budget allocation and performance tracking for CAC efficiency.
• Use intent data and predictive analytics to optimize targeting and conversion strategies.
• Implement best practices for campaign tracking and revenue measurement.
• Build and mentor a high-performing demand generation team.

Requirements

• 8+ years of B2B demand generation experience, preferably in SaaS.
• Deep expertise in demand generation best practices, including ABM and inbound/outbound campaigns.
• Experience with CRM (HubSpot preferred) and marketing automation.
• Strong analytical skills in optimizing CAC, LTV, and conversion rates.
• Proven ability to partner cross-functionally with sales and marketing teams.
• Experience leading high-performance marketing teams.
• Exceptional communication and presentation skills.
• A strategic thinker with a passion for growth marketing.
• Bachelor's degree in Marketing, Business, or related field.

Benefits

• Employee stock options.
• 401k employer matching.
• 20 days of accrued annual vacation plus 10 wellbeing days.
• Paid day off to celebrate your birthday and volunteering days.
• Health, dental, and vision benefits.
• Annual education allowance reimbursement.
• Quarterly wellness allowance.
• Flexible working arrangements and WFH reimbursement.
• Paid parental leave.