Senior Manager, Email Marketing & Analytics - Remote

Overview

Humble Bundle is hiring a Senior Email Marketing and Analytics Manager to help grow and report on our digital storefront and subscription businesses. This opportunity is ideal for a self-motivated, technically savvy marketer who can build the strategy for one of our largest marketing channels and oversee our reporting capabilities.

In Short

• Lead and manage a team consisting of email marketing manager(s), copywriter, and facilitate the relationship with our Corporate analytics partners.
• Own our email marketing program from start to finish: creating, building, scheduling and optimizing campaigns.
• Communicate complex analytical findings to non-technical audiences.
• Execute ad hoc reporting through database queries and dashboard analytics.
• Establish and maintain CRM targeting for effective email communication.
• Collaborate with digital marketing and other stakeholders for accurate email delivery.
• Run A/B and multivariate tests to optimize email performance.
• Work closely with design and copywriting teams to craft compelling assets.
• Own the relationship with our email service provider.
• Stay abreast of industry trends and implement changes as needed.

Requirements

• 5+ years of experience in email marketing and A/B testing.
• 5+ years of experience in data analysis and visualization tools (SQL, Excel, Tableau).
• Experience with email marketing automation tools.
• Strong analytical skills with a focus on performance measurement.
• Ability to manage multiple projects and relationships simultaneously.

Benefits

• Competitive salary with robust health and wellness benefits.
• 401(k) with company match.
• Flexible Time Off and Volunteer Time Off.
• Employee Stock Purchase Plan.
• Dynamic work environment with direct impact from your performance.