Senior Brand Strategist - Remote

Overview

ICF is seeking a Senior Brand Strategist to lead strategic thinking for energy clients and their marketing campaigns, blending insights with creativity to develop smarter campaigns.

In Short

• Lead campaign strategy development for key clients.
• Write and socialize creative briefs.
• Ensure strategy and brand consistency in creative delivery.
• Identify customer insights for creative ideation.
• Develop and facilitate strategy workshops.
• Deliver annual insight reports to clients.
• Create brand positioning statements.
• Contribute strategies for new business opportunities.
• Collaborate with account and creative teams.
• Utilize AI tools for research and efficiency.

Requirements

• Bachelor’s degree in marketing or related field.
• 8+ years of experience in brand and campaign strategy.
• Strong writing and presentation skills.
• Experience in client-facing roles.
• Knowledge of consumer behavior psychology.
• Experience in cross-functional marketing teams.
• Ability to design and lead workshops.
• Expertise in corporate brand platform development.

Benefits

• Flexible workplace arrangements.
• Tuition reimbursement.
• 401k matching.
• Employee Stock Purchase Plan.
• Donation matching and volunteer opportunities.
• Access to professional development resources.
• Work-life balance.
• Equal opportunity employer.