Associate Data Analyst, Marketing Audience - Remote

Overview

Become a part of our caring community and help us put health first. Are you a detail-oriented, logic-driven professional looking to grow your career in marketing data? As an Associate, Data Analyst, Marketing Audience, you’ll support the development and execution of audience segmentation and targeting strategies for Humana’s marketing campaigns.

In Short

• Assist in audience segmentation for marketing initiatives.
• Build and manage audience segments using Adobe Experience Platform (AEP).
• Support development of processes and documentation for audience creation.
• Monitor audience performance and contribute to optimization efforts.
• Collaborate with marketing and analytics partners.
• Participate in campaign setup and testing.
• Maintain and adjust existing campaigns.
• Ensure data accuracy and compliance with standards.
• 1–2 years of experience in marketing analytics.
• Strong analytical mindset and attention to detail.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, or Business.
• Familiarity with SQL and relational databases.
• Ability to manage multiple priorities.
• Passion for improving consumer experiences.
• Exposure to marketing automation platforms.
• Experience with campaign management tools.
• Understanding of data privacy regulations.
• Experience in healthcare or regulated industries.

Benefits

• Competitive medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Paid time off and holidays.
• Short-term and long-term disability.
• Life insurance.
• Opportunities for personal wellness.
• Paid parental and caregiver leave.
• Volunteer time off.