Marketing Data Analyst - Remote

Overview

Roadie, a UPS company, is a leading logistics and delivery platform that helps businesses tackle the complexities of modern retail with unmatched delivery coverage, flexibility and visibility. Reaching 97% of U.S. households across more than 30,000 zip codes — from urban hubs to rural communities — Roadie provides seamless, scalable solutions that meet a variety of delivery needs.

In Short

• Design, validate, and own marketing metrics that enable smarter business decisions
• Perform ad hoc and deep-dive analyses using platforms such as Lightdash, Redash, AppsFlyer, Salesforce, Hubspot, Databricks, Excel, Adobe Analytics, and Data Warehouses
• Ensure data accuracy, consistency, and trust across systems to champion data quality
• Create dynamic dashboards and recurring reports that bring data to life and anticipate stakeholder needs
• Harness SQL to extract, transform, and analyze data that drives action
• Partner with CRM, data, analytics, and DevOps teams to build a cohesive digital ecosystem
• Define and execute a forward-looking marketing technology roadmap, including evaluating and recommending MarTech platforms aligned with business goals
• Safeguard compliance with global privacy and governance standards (GDPR, CCPA)
• Pioneer AI/ML-powered personalization, real-time journey orchestration, and content optimization
• Lead pilots and proofs of concept to test bold ideas and scale winning innovations

Requirements

• Bachelor’s degree in Data Analytics, Data Science, Marketing or related field (or equivalent experience)
• Proven experience in Martech and data analysis, ideally in marketing, customer operations, supply chain, or retail analytics
• Proficiency in SQL, data visualization, and dashboarding tools (Lightdash, Redash, or similar)
• Familiarity with MarTech platforms, CRM systems, marketing automation, and BI tools
• Strong understanding of digital marketing metrics, KPIs, and campaign analysis
• Experience developing and executing technology roadmaps
• Knowledge of data quality monitoring, governance, and compliance regulations (GDPR, TCPA, CCPA)
• Strong analytical, problem-solving, and process optimization skills with the ability to deliver actionable insights
• Excellent communication and collaboration skills across cross-functional teams

Benefits

• Competitive compensation packages
• 100% covered health insurance premiums for yourself
• 401k with company match
• Tuition and student loan repayment assistance (that’s right - Roadie will contribute directly to your existing student loans!)
• Flexible work schedule with unlimited PTO
• Monthly 3-day weekends
• Monthly WFH stipend
• Paid sabbatical leave- tenured team members are given time to rest, relax, and explore
• The technology you need to get the job done