Senior Product Manager, Downmarket Activation - Remote

Overview

We’re looking for a Senior Product Manager to lead our AI-based Activation strategy for Free and Starter customers. This role focuses on helping small businesses reach their first meaningful outcome in HubSpot quickly and confidently.

In Short

• Drive activation outcomes for Free and Starter customers by translating broader strategic direction into benefit-first experiences.
• Translate customer and data insights into action by identifying friction in onboarding, setup, and early product usage.
• Design intelligent, automated onboarding systems that reduce manual setup.
• Build AI-enabled product behavior by developing prompts and workflows.
• Drive end-to-end experimentation and scale successful patterns.
• Align and manage cross-functional stakeholders through clear decisions.
• Define and operationalize success metrics across activation.

Requirements

• 4+ years of Product Management experience.
• Experience leading experimentation programs with strong quantitative fluency.
• Experience improving onboarding and activation in a SaaS environment.
• Ability to synthesize insights into clear product strategies.
• Comfort operating in ambiguous environments.
• Strong product taste and attention to detail.
• Strong written and verbal communication skills.
• Hands-on experience with AI-enabled or automated product experiences.

Benefits

• Join a product-led culture that puts the customer first.
• Create and advance an ambitious product strategy.
• Partner closely with UX and Engineering for high-value products.
• Be empowered to show up as your authentic self.
• Clear expectations and robust career paths.