Principal Brand Strategist - Remote

Overview

Headspace is looking for an experienced and creative Brand Strategist to lead brand strategy, integrated marketing planning, brand partnerships and measurement across our D2C and B2B businesses. The role is highly visible and requires someone who is a big thinker, creative storyteller, and strong relationship builder to grow and expand the Headspace brand. As a key leader on the Marketing team, you will play a critical role in helping us achieve our mission of providing every person access to lifelong mental health support.

In Short

• Lead brand strategy and marketing across D2C and B2B businesses to expand the definition of our brand, grow brand awareness and affinity, and accelerate customer acquisition and retention
• Empower teams across the organization to be owners of the brand, in partnership with the Creative Team
• Drive customer-centric integrated marketing planning for D2C and B2B businesses, working closely with Marketing, Communications, Content, Partnerships, and Product to plan high impact strategies and campaigns
• Own evergreen marketing strategy and campaigns to meet consumers in key cultural moments like Mental Health Awareness Month and World Mental Health Day
• Identify, develop and execute high impact brand partnerships to expand our reach and engage new audiences
• Lead brand insights and measurement to track brand health and understand effectiveness of brand investments, in partnership with Research team
• Stay up to date on industry trends and best practices to influence across the organization

Requirements

• 8+ years of experience in brand strategy and marketing, preferably within consulting and in-house
• Experience in D2C and B2B marketing
• Ability to adapt to changing circumstances and to be solution-oriented in an ambiguous, fast-paced environment; comfortable with ruthless prioritization
• Outstanding interpersonal, verbal, written communication, presentation and process facilitation skills
• Proven ability to execute results with lean resources, balancing hands-on execution with strategic planning
• Strong ability to partner cross-functionally, influencing teams and leaders of all levels

Benefits

• The base salary range for this role is $130,230-$183,050.
• Comprehensive healthcare coverage
• Monthly wellness stipend
• Retirement savings match
• Lifetime Headspace membership
• Generous parental leave
• Paid performance incentives for eligible roles