Content Marketing Manager - Remote

Overview

We’re looking for a passionate and experienced Content Marketing Manager to join our growing marketing team. This role will work closely with the Chief Operating Officer and Product Marketing Director to plan, develop, craft and implement the content strategy for HealthVerity. As the lead creator of content, this position works in collaboration with many departments including Marketing, Sales, Product and Research / Analytics.

In Short

• Serve as the written voice for our pharmaceutical manufacturer, government and payer facing clients.
• Produce high-quality articles, white papers, blogs, press releases, email marketing, case studies, presentation content and web copy.
• Serve as an exemplary writer, consistent with HealthVerity’s tone and mission.
• Lead research to drive thought leadership that fuels white papers, webinars, press, awareness, and enhances the reputation of HealthVerity.
• Work closely with the Marketing team for collaborative content delivery across all digital channels.
• Implement SEO best practices in web content to increase traffic to our website.
• Manage the HealthVerity editorial calendar and written guidelines.
• Stay up-to-date with the latest industry trends, competitor’s positioning and customer challenges.
• Help assess the suitability of new social platforms if relevant.
• Collaborate with the Design team to produce video, graphics and collateral to accompany content.

Requirements

• Healthcare / Life sciences industry experience required.
• Bachelor’s or Master’s in marketing, communications, journalism or related discipline.
• 5+ years of digital marketing and content marketing work in a collaborative B2B environment.
• Strong research, writing, editing and proofreading skills.
• Experience in a deadline-oriented environment.
• Ability to think strategically and creatively.
• Experience managing KPIs and tracking effectiveness of content distribution.
• Work closely with internal stakeholders to inform copy.
• Confident, enthusiastic, energetic and self-motivated.
• Experience with HubSpot and WordPress.

Benefits

• Competitive base salary & annual bonus opportunity.
• Health, dental, and vision coverage start on day 1.
• Remote workdays and 3 days a week of in-office collaboration.
• Generous PTO targeted at 4 weeks per year.
• 12 weeks paid parental leave for childbearing, surrogacy, and adoption.
• Comprehensive onboarding and mentorship program.
• Professional development support and budget.