Marketing Operations Manager, Data Enablement - Remote

Overview

Gusto’s Revenue Operations team is seeking a Marketing Operations Manager, Data Enablement to enhance the quality, integrity, and consistency of marketing data collection and movement across various applications and oversee omnichannel marketing campaign audience development.

In Short

• Enhance marketing data quality and integrity.
• Oversee audience development for omnichannel marketing campaigns.
• Develop and maintain data dictionaries.
• Manage audience segments using firmographic and behavioral data.
• Collaborate with cross-functional teams to optimize marketing data processes.
• Create data quality dashboards and automated reporting.
• Ensure high standards of data governance.
• Utilize marketing automation and CRM platforms effectively.
• Lead initiatives to minimize data duplication.
• Work with campaign owners on tracking mechanisms.

Requirements

• Bachelor’s degree in a relevant field.
• 4-5 years of experience in data management or audience development.
• Strong expertise in data governance and hygiene.
• Excellent communication skills.
• Familiarity with martech and CRM platforms like Marketo and Salesforce.

Benefits

• Collaborative and inclusive workplace culture.
• Opportunities for professional growth.
• Competitive salary and benefits package.
• Flexible work arrangements.
• Supportive team environment.