Associate Director, Brand - Remote

Overview

As Associate Director of Brand at Greenlight, you will be the voice and architect of our brand, shaping our narrative and crafting messaging that connects emotionally with our diverse audience.

In Short

• Develop and execute brand strategy focusing on narrative development and storytelling.
• Lead creation of engaging copy and content for various marketing channels.
• Collaborate with design, product, and marketing teams for cohesive messaging.
• Champion brand voice and ensure consistency in communications.
• Oversee and mentor a team of writers and content creators.
• Analyze audience insights and campaign performance to refine messaging.
• Identify new storytelling opportunities, including partnerships and campaigns.
• Stay updated on industry trends and best practices in copywriting.

Requirements

• 4-7+ years in brand marketing with a background in copywriting.
• Exceptional writing, editing, and communication skills.
• Experience developing and executing brand strategies across channels.
• Inspirational leader dedicated to mentoring teams in a fast-paced environment.
• Deep understanding of marketing strategies and family-focused audiences.
• Analytical mindset to inform storytelling and messaging decisions.
• Experience marketing multiple products within a brand.

Benefits

• Medical, dental, vision, and HSA match.
• Paid life insurance and disability benefits.
• Traditional 401k with company match.
• Unlimited PTO and paid company holidays.
• Professional development stipends.
• Mental health resources.
• Flexible WFH options.
• Fully stocked kitchen and catered lunches.
• Employee resource groups.