Director of eCommerce - Remote

Overview

Green Thumb Industries (GTI) is looking for a dynamic and seasoned eCommerce leader for the role of Director of eCommerce to lead the website growth strategy for RISE Cannabis across all markets. If you have a passion for managing complex eCommerce ecosystems that deliver strong revenue growth, customer engagement, and a seamless user experience, we want to hear from you! As Director of eCommerce, you will be responsible for driving sustainable growth of the online channel. Managing a high-performing team of managers and specialists, you will be responsible for expanding our audience through proven onsite strategies, including SEO and site merchandising, and achieving profitable growth while maintaining a world-class user experience. Focus areas include leveraging data to drive continuous improvement of the site’s navigation, user interface, and overall user experience; optimizing site performance through a superior customer journey based on relevant and increasingly personalized content; and ultimately driving preorder conversions and channel revenue. You will oversee all analytics and be comfortable reporting the channel performance to the executive team on a regular basis. This position will also work closely with the VP of eCommerce to align the e-commerce goals with the broader business objectives, while ensuring a premium brand experience for RISE Cannabis.

In Short

• Design and implement comprehensive ecommerce strategies to accelerate market share and revenue growth.
• Lead the digital roadmap development in partnership with product and engineering teams.
• Drive online business strategy across markets, partnering closely with external teams.
• Ongoing optimization of end-to-end website experience.
• Responsible for overall online experience strategy, including site functionality and navigation.
• Develop mobile-first shopping experiences to drive customer engagement.
• Collaborate with marketing to optimize website results.
• Oversee website merchandising, content strategy, and SEO.
• Manage KPIs including website traffic and conversion rates.
• Coach and mentor a high-performing ecommerce team.

Requirements

• 10+ years of progressive successful ecommerce experience, with 5+ years in senior leadership.
• Bachelor's degree required; MBA a plus.
• Proven track record of driving growth within a high-volume DTC/ecommerce business.
• Deep understanding of leading ecommerce platforms and tools.
• Advanced knowledge of Google Analytics and/or comparable analytics platforms.
• Strong analytical skills with expertise in data-driven decision making.
• Experience managing and developing high-performing teams.
• Strong understanding of digital marketing and CRM.
• Process driven, detail-oriented, and highly organized.
• Knowledge of the Cannabis industry is a plus.

Benefits

• Competitive salary based on experience.
• Discretionary annual incentive program based on performance.
• Remote work flexibility.
• Opportunity to lead a high-performing team.
• Engagement in a growing industry.