Programmatic Specialist - Remote

Overview

We are seeking a qualified Programmatic Specialist with a strong focus on digital marketing activations across paid search, paid social, and programmatic media channels. The ideal candidate will be adept in crafting and executing paid media campaigns that enhance brand visibility, engage customers, and drive sales, all within the cannabis industry's regulatory framework.

In Short

• Develop, activate, monitor, and optimize campaigns across paid search, paid social, and programmatic channels.
• Serve as a programmatic subject matter expert, advising on best practices.
• Regularly monitor, analyze, and report on campaign performance.
• Partner with creative teams for high-impact ad creatives.
• Work closely with the Sr. Digital Marketing Specialist to craft market-specific campaigns.
• Conduct A/B testing and other optimization strategies.
• Build and maintain relationships with digital media vendors.
• Ensure compliance with cannabis industry regulations.
• Stay informed about industry trends and digital marketing advancements.

Requirements

• 3+ years of hands-on experience in digital marketing.
• Proficient with digital marketing tools and platforms.
• Strong analytical skills, including experience with reporting.
• Excellent communication and teamwork abilities.
• Adaptability in a fast-paced, evolving industry.
• Bachelor's degree in marketing, business, or related field is preferred.

Benefits

• Competitive salary based on experience.
• Discretionary annual incentive program.