eCommerce Merchandising Manager - Remote

Overview

Green Thumb Industries (GTI) is looking for an eCommerce Merchandising Manager to oversee our visual site merchandising and content strategy for our Rise online store (risecannabis.com). This role will be a critical leader in shaping the customer site experience and will reside on the eCommerce team as part of the Revenue Organization, reporting to the Sr Director, Digital Customer Experience.

In Short

• Develop site merchandising strategies across Desktop and Mobile sites.
• Oversee successful execution of all tactical website merchandising plans.
• Responsible for site functionality including navigation, hierarchy, search and browse.
• Utilize reporting data and analytics to identify opportunities that improve performance.
• Make recommendations for site enhancements to improve customer experience.
• Identify A/B Testing opportunities to drive innovation.
• Manage the creative development process for seasonal refreshes.
• Monitor site health and performance through analytics.
• Partner with marketing teams on email and social campaigns.
• Support other efforts/initiatives as needed.

Requirements

• 6+ years of experience in site merchandising or ecommerce.
• Super strategic thinker who understands consumer behavior.
• Analytical and process-oriented, comfortable making data-driven decisions.
• Operationally minded and able to identify areas of improvement.
• Experience with leading ecommerce platforms and tools.
• Advanced knowledge of Google Analytics.
• Must possess superior verbal and written communication skills.
• Must be energetic, highly motivated, and a self-starter.
• Bachelor’s degree in business or related field preferred.
• Knowledge of the Cannabis industry is a plus.

Benefits

• Competitive salary based on experience and qualifications.
• Discretionary annual incentive program.
• Opportunity to shape the customer experience in a growing industry.
• Work with cross-functional teams.
• Remote work flexibility.