Director, Creative Marketing - Remote

Overview

The Director, Marketing Creative will be the driving force behind Great Minds’ creative vision, brand identity, and storytelling across all platforms, ensuring brand consistency and engaging user experiences that drive commercial impact.

In Short

• Lead the development of breakthrough creative that differentiates Great Minds in the market.
• Oversee brand identity and ensure a cohesive experience across all touchpoints.
• Leverage data and insights to refine brand positioning and enhance audience engagement.
• Drive creative innovation by integrating industry trends and emerging technologies.
• Manage a multidisciplinary team in crafting high-impact campaigns and digital experiences.
• Align creative initiatives with business goals to drive revenue and retention.
• Manage and mentor a high-performing creative team.
• Continuously refine creative processes for improved efficiency and impact.
• Stay ahead of digital trends and AI-driven design.
• Educate internal teams on effective brand storytelling.

Requirements

• 7+ years of experience in creative leadership and design across various platforms.
• 5+ years managing and mentoring creative staff.
• Bachelor’s degree in Fine Arts, Marketing, Design, Communications, or related field.
• Deep understanding of K–12 market dynamics and customer needs.
• Proven ability to create compelling visual and storytelling assets.
• Experience with advertising, brand communications, and UX/UI design.
• Mastery of Adobe Creative Suite and other creative tools.
• Ability to adapt messaging for various audiences.
• Knowledge of AI-driven design tools is a plus.

Benefits

• Competitive salary with potential for higher offers based on experience.
• Remote work flexibility.
• Opportunities for professional development and growth.
• Collaborative and innovative work environment.
• Supportive of work-life balance.