Senior Direct Response Conversion Copy Strategist - Remote

Overview

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

In Short

• Write compelling direct response copy for various digital products.
• Drive customer acquisition and brand growth through high-converting content.
• Collaborate with cross-functional teams to optimize conversions.
• Research market trends and analyze customer data.
• Ensure messaging aligns with brand voice and values.
• Participate in A/B testing for copy optimization.
• Maintain compliance with advertising regulations.
• Leverage performance data to refine messaging strategies.
• Contribute to the development of brand stories.
• Support the Brand Director in campaign strategies.

Requirements

• 6+ years of experience in direct response copywriting.
• Portfolio demonstrating high-converting ad copy and digital campaigns.
• Exceptional research and storytelling skills.
• Strong understanding of customer psychology and funnel architecture.
• Familiarity with digital marketing channels.
• High attention to detail and editorial excellence.
• Self-starter with strong collaboration skills.
• Data-driven and metrics-oriented approach.
• Bachelor’s Degree in a related field preferred.
• Experience in financial services or digital subscription models is a plus.

Benefits

• 100% healthcare coverage for employee-only plans.
• 401k matching up to 3.5%.
• Paid sick and mental health days.
• Employee Stock Ownership Plan.
• Professional development opportunities.
• Tuition reimbursement program.
• Performance-based pay increases.
• Work-life balance initiatives.
• Reimbursements for personal cell phone and internet usage.
• Company events to enhance team connections.