Product Marketing Manager - Remote

Overview

The Product Marketing Manager will lead strategic initiatives and conduct in-depth market analysis to drive growth and retention for GM's Envolve OnStar products.

In Short

• Define target customers and market positioning.
• Develop go-to-market strategies for new products.
• Create comprehensive business cases in collaboration with Product Management and Finance.
• Gather and analyze data to articulate value propositions.
• Lead the launch of new features/products.
• Continuously assess product-market fit and competitive landscape.
• Collaborate on research activities for customer insights.
• Communicate complex business concepts effectively.
• Apply data methodologies to inform strategies.
• Integrate with Global Regions for resource prioritization.

Requirements

• Bachelor’s degree in Business, Finance, Marketing, or related field.
• 2+ years of experience in creating business/financial cases.
• 5+ years of product marketing or management experience.
• Experience with subscription business management.
• Skilled in market research and analytics.
• Excellent written and oral communication skills.
• Ability to synthesize and present business information.
• Proven track record in building cross-functional relationships.
• Strong storytelling ability.
• Demonstrated alignment with GM’s winning behaviors.

Benefits

• Comprehensive well-being support from day one.
• Inclusive workplace fostering belonging and growth.
• Opportunities for personal and professional development.
• Commitment to diversity and equal employment opportunities.
• Potential for relocation assistance.