Performance Marketing Creative Strategist - Remote

Overview

The Performance Marketing Creative Strategist will lead the development, testing, and optimization of advertising assets across Gametime’s performance marketing channels, blending creative ideation with data analysis to produce ads that deliver measurable business impact.

In Short

• Own the end-to-end creative strategy for performance marketing campaigns.
• Translate performance data, user insights, and cultural trends into structured briefs.
• Manage the full creative lifecycle from ideation to reporting.
• Monitor platform, competitor, and cultural trends for insights.
• Design and execute structured creative experiments.
• Collaborate cross-functionally with various teams.
• Partner with creative production teams.
• Streamline creative workflows and implement scalable systems.
• Uphold brand integrity while pushing creative boundaries.

Requirements

• 4+ years in creative strategy or product marketing for mobile-first brands.
• Proven impact on KPIs like CTR, CVR, IPM, CPI, and ROAS.
• Deep familiarity with performance platforms including Meta and Google.
• Experience translating performance data into creative briefs.
• Strong cross-functional and project management skills.
• Passion for live entertainment and creative experimentation.

Benefits

• Flexible PTO.
• Competitive salary & equity package.
• Monthly Gametime credits for events ($1,200/yr).
• Medical, dental, & vision insurance.
• Life insurance and disability benefits.
• Diverse Family-forming benefits through Carrot Fertility.
• 401k, HSA, pre-tax savings programs.
• Company offsites and meet-ups.
• Wellness programs.
• Tenure recognition.