Marketing Data and Analytics Lead - Remote

Overview

The Marketing Data and Analytics Lead will play a key role in shaping our marketing efforts by structuring, gathering, analyzing, and interpreting data to optimize our strategies.

In Short

• Lead the development of the marketing analytics strategy and execution across all digital channels.
• Oversee the integration of marketing data from various sources (e.g., CRM, web analytics, paid media, email campaigns, social media, etc.).
• Ensure data quality, accuracy, and integrity across all marketing systems.
• Establish KPIs and develop dashboards to measure and track the success of marketing campaigns and initiatives.
• Perform deep-dive analyses into campaign performance, identifying trends, insights, and areas for optimization.
• Use data-driven insights to continuously enhance marketing strategies, including customer acquisition, retention, and overall engagement.
• Build complex models and conduct multivariate testing to optimize marketing efforts.
• Provide regular reporting to the CMO and executive team on the health and performance of marketing efforts.
• Conduct cohort analysis, customer segmentation, and lifetime value (LTV) analysis to guide decision-making.
• Partner with marketing, product, and sales teams to align on business objectives, understand data needs, and deliver impactful insights.

Requirements

• Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field (Master’s degree is a plus).
• 5+ years of experience in marketing data and analytics, preferably in a fast-paced startup or technology environment.
• Strong background in measuring a PLG motion as well as digital marketing channels.
• Proven track record of using data to drive marketing strategy and decision-making.
• Experience with advanced data analysis tools (e.g., Google Analytics, Looker, SQL, R, Python, etc.).
• Advanced proficiency in data visualization and reporting tools (e.g., Looker, Google Data Studio, Power BI).
• Strong analytical and problem-solving skills with the ability to turn complex data into clear, actionable insights.
• Deep understanding of customer segmentation, behavior tracking, and predictive analytics.
• Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.

Benefits

• Competitive salary and equity in a high-growth company.
• Opportunity to make an immediate, massive impact.
• Medical, dental, and vision benefits for US-based employees. Unlimited PTO.
• Company-sponsored annual retreats.
• A collaborative, asynchronous remote-first environment.