Director of Digital Product & Conversion - Remote

Overview

Freebird is a high-growth DTC brand on a mission to redefine shaving for millions of people. We've scaled to 9-figures in revenue, serving over 1 million customers with our award-winning electric shaving kits. But we’re just getting started.

We're building a fast, confident, experiment-driven team—and we’re looking for a strategic, metrics-obsessed Director of Digital Product & Conversion to help take our site experience, testing program, and global expansion to the next level.

In Short

• High-impact leadership role centered on Freebird’s growth engine.
• Own performance, optimization, and evolution of the eCommerce site.
• Lead digital product strategy, experimentation, and UX improvements.
• Direct experience scaling DTC eCommerce brands required.
• Manage a team of CRO strategists, designers, and developers.
• Drive insight-led A/B testing across various web experiences.
• Collaborate with cross-functional teams on offers and messaging.
• Own the Shopify Plus tech stack for site enhancements.
• Develop team members and guide strategy across departments.
• Ensure site reliability and international features execution.

Requirements

• Proven experience in DTC eCommerce brand scaling.
• Strong understanding of CRO, UX, and digital product strategy.
• Experience with A/B testing methodologies.
• Ability to translate data into actionable insights.
• Leadership experience in managing cross-functional teams.
• Familiarity with Shopify ecosystem and subscription logic.
• Strong analytical and strategic thinking skills.
• Excellent communication and collaboration skills.
• Experience in global eCommerce infrastructure.
• Ability to work in a fast-paced, experiment-driven environment.

Benefits

• Opportunity to work in a high-growth company.
• Collaborative and innovative work environment.
• Leadership role with significant impact on business growth.
• Competitive salary and benefits package.
• Chance to redefine an industry with a passionate team.