Senior Marketing Manager, Social & Influencer - Remote

Overview

The Senior Marketing Manager will lead social media strategy and influencer marketing initiatives for Moen and House of Rohl, focusing on building brand awareness and engagement.

In Short

• Lead end-to-end social media strategy.
• Manage content calendar and align messaging.
• Oversee paid social performance and optimize campaigns.
• Build and scale influencer programs.
• Collaborate with cross-functional teams.
• Define success metrics and reporting frameworks.
• Monitor trends and ensure brand relevance.
• Negotiate influencer contracts and manage deliverables.
• Educate stakeholders on social media best practices.
• Drive measurable business impact through social initiatives.

Requirements

• Bachelor’s degree in Marketing or related field.
• 7–10 years of marketing experience focused on social media.
• Experience managing paid social budgets.
• Knowledge of social media platforms and analytics tools.
• Strong creative and analytical skills.
• Excellent communication and leadership skills.
• Experience in consumer goods or lifestyle brands is a plus.

Benefits

• Comprehensive health plans.
• 401(k) program with company contribution.
• Flexible time off benefits.
• Inclusive fertility/adoption benefits.
• Employee Resource Groups for support and belonging.