Head of Marketing - Remote

Overview

At the FoodHealth Company (formerly bitewell), we’re not building another food app — we’re on a mission to fundamentally change the way the world eats. Our vision? A world without diet-related disease. And with $7.5M in Series A funding led by Reach Capital and Ulu Ventures, we’re poised to make it happen.

Our flagship product, the FoodHealth Score, is the most widely distributed retail nutrition rating in the U.S., providing an instant reflection of the nutritional quality of any food — already live in Kroger stores like King Soopers, Ralphs, and Harris Teeter. We believe wellness should be accessible to every family in every zip code, and we’re building the infrastructure to make that possible.

In Short

• Lead marketing efforts for FoodHealth Company.
• Develop and execute a comprehensive marketing strategy.
• Build and manage a marketing team across various functions.
• Create compelling narratives around the FoodHealth Score.
• Drive consumer demand and engagement through innovative campaigns.
• Manage marketing budget creatively for maximum impact.
• Establish partnerships to expand brand reach.
• Implement data-driven systems to measure marketing effectiveness.
• Foster a culture of experimentation and growth.
• Align marketing initiatives with business outcomes.

Requirements

• Proven track record in building consumer brands.
• Experience with B2B2C business models.
• Strong background in brand and performance marketing.
• Ability to achieve results with limited resources.
• Passion for nutrition and health.
• Creative storytelling skills.
• Experience in a leadership role.
• Strong analytical skills.
• Ability to work cross-functionally.
• Understanding of consumer insights and marketing strategies.

Benefits

• Health, Dental & Vision Insurance.
• Employee Assistance Program.
• Monthly Food Stipend.
• Unlimited PTO.
• Equity in the company.
• Opportunity to impact the future of food health.
• Collaborative and inclusive work environment.
• Support for personal and professional growth.
• Engagement in a mission-driven company.
• Work with a passionate team.