Pega Customer Decision Hub Specialist - Remote

Overview

This is a remote role that may be hired in several markets across the United States. We are seeking an experienced Pega CDH Specialist who is solely focused on Pega Customer Decision Hub (CDH) to join our team. The ideal candidate will have deep expertise in 1:1 customer engagement, Next-Best-Action strategies, decisioning logic, and real-time customer interactions using the Pega CDH platform. This role is critical in driving personalized, data-driven marketing and customer experience strategies for the enterprise.

In Short

• Design, configure, and manage Next-Best-Action strategies, decision flows, engagement policies, and arbitration rules.
• Develop and maintain customer journeys, treatments, and channels within the CDH framework.
• Build and optimize adaptive models, predictive models, and AI-based decisioning components to improve engagement and conversion.
• Collaborate with marketing and business teams to align CDH strategies with customer lifecycle goals.
• Implement real-time container-based decisioning to enable contextual customer engagement across multiple channels (web, mobile, contact center, etc.).
• Configure audiences, eligibility rules, and propositions for targeted personalization.
• Monitor and tune strategy performance, relevance scores, and engagement metrics to improve outcomes.
• Work with business stakeholders, data scientists, and technical teams to define requirements and align CDH use cases.
• Integrate Pega CDH with CRM, marketing platforms, data lakes, and external APIs for real-time and batch data flows.
• Continuously improve decisioning logic and model performance based on business results and A/B testing insights.

Requirements

• Bachelor's Degree and 8 years of experience in Software Application Development and Maintenance OR High School Diploma or GED and 12 years of experience in Software Application Development and Maintenance.
• 5+ years of hands-on experience exclusively in Pega CDH (Customer Decision Hub).
• Strong understanding of Next-Best-Action Designer, Customer Profile Designer, Engagement Policies, and Strategy Designer.
• Proven experience with adaptive and predictive models, real-time containers, and decision strategies.
• Familiarity with Pega NBAA, Pega Marketing (legacy), and Pega Data Flows.
• Experience in 1:1 customer engagement, cross-channel personalization, and real-time decisioning.
• Strong grasp of data models, customer segmentation, and marketing KPIs.
• Ability to work with SQL, JSON/XML, APIs, and data integration techniques.
• Pega Certified Decisioning Consultant (PCDC) certification is strongly preferred.
• Experience in banking, telecom, insurance, or retail domains using Pega CDH is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits program.
• Opportunities for professional development and growth.
• Flexible working arrangements.