CRM Marketing Specialist - Remote

Overview

The CRM Marketing Specialist will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan, focusing on email, push notifications, and in-app messages.

In Short

• Manage customer data activation for CRM strategy.
• Refine multi-channel communications and develop retention strategies.
• Support CRM Manager in defining customer lifecycle and contact strategies.
• Ensure campaigns have defined success metrics and are data-driven.
• Conduct weekly/monthly reporting and ad hoc analysis.

Requirements

• 2-3 years of experience in Digital Marketing and CRM.
• Experience with Salesforce Marketing Cloud.
• Familiarity with ESPs like Mailchimp and Sendgrid.
• Proficient in HTML.
• Good copywriting skills.
• Ability to develop and optimize CRM flows.
• Experience leveraging consumer data for marketing insights.
• Analytical and data-driven mindset.
• Experience in A/B testing and dynamic templates.
• Fluent in English.

Benefits

• Impact in a high-growth global category leader.
• 40% discount on Fever events and experiences.
• Home office friendly and flexible schedule.
• Professional and personal growth opportunities.
• Great work environment with a young, international team.
• Health insurance and flexible remuneration options.
• English and Spanish lessons.
• Gympass membership.
• Free food, drinks, and fruit at the office.
• Possibility to receive part of your salary in advance.