Head of Lifestyle Products - Remote

Overview

Fender Musical Instruments Corporation is looking for a culturally in-tune, trend-driven Head of Lifestyle Products to lead the development of lifestyle products that blend Fender’s iconic heritage with contemporary relevance.

In Short

• Lead product strategy, design execution, and cultural positioning for lifestyle categories.
• Own the product lifecycle from ideation through commercialization.
• Identify and analyze trends in fashion, lifestyle, and music culture.
• Collaborate with Creative, Design, and Brand Marketing teams.
• Ensure products meet quality standards and brand alignment.
• Monitor product performance and adjust strategy to maximize ROI.
• Align with global teams across EMEA, APAC, and the Americas.
• Manage product data and ensure internal alignment.
• Demonstrated success in lifestyle or apparel product development.
• Strong negotiation skills and vendor management experience.

Requirements

• Bachelor’s degree in Product Management, Fashion Merchandising, Marketing, or related field.
• 7–10 years of experience in lifestyle or apparel product development.
• Expertise in vendor management and negotiation skills.
• Deep knowledge of fashion and lifestyle trends.
• Experience managing vendors and sourcing globally.
• Familiarity with PLM systems and GTM processes.

Benefits

• Competitive benefits package including medical, dental, and 401(k).
• Paid time off and equipment purchase program.
• Equal opportunity employer.
• Opportunity to work with a globally recognized brand.
• Engage with music culture and influence future products.