Product Manager, Audience Insights & Monetization - Remote

Overview

As a Product Manager for Audience Insights & Monetization at Experian, you will lead the performance and growth of the audience portfolio across platforms, guiding innovation in audience creation and delivery in the AdTech landscape.

In Short

• Lead audience performance and growth across platforms.
• Oversee reporting and insights for various audience types.
• Apply AI/ML techniques for audience performance predictions.
• Drive monetization through strategic packaging and pricing experiments.
• Collaborate with cross-functional teams to translate insights into strategies.
• Monitor market trends and recommend adaptations.
• Ensure compliance with data policies.
• Build dashboards for sales enablement.
• Conduct structured test-and-learn programs.
• 5+ years of experience in Product Management within AdTech.

Requirements

• 5+ years of Product Management experience in AdTech.
• Experience with buyer activities in planning, activation, and measurement.
• Proficiency in AdTech auctions and knowledge of DSPs, DMPs, CDPs, and SSPs.
• Ability to interpret complex data and derive actionable insights.

Benefits

• Great compensation package and bonus plan.
• Core benefits including medical, dental, vision, and matching 401K.
• Flexible work environment with remote options.
• Flexible time off including volunteer time off, vacation, sick, and 12 paid holidays.
• Recognition as a top workplace globally.