Vice President of Product and Customer Marketing - Remote

Overview

The Vice President of Product and Customer Marketing at Employ will lead the positioning, launching, and customer experience of products across the customer lifecycle, ensuring alignment between Product, Sales, Growth, and Customer Success.

In Short

• Own product positioning and customer experience throughout the customer lifecycle.
• Serve as a strategic connector across Product, Sales, Growth, and Customer Success.
• Shape market narrative and customer storytelling for various audience segments.
• Lead a high-performing team to drive major product initiatives.
• Define and evolve product messaging across segments.
• Execute go-to-market strategies for new products and features.
• Scale customer marketing and advocacy programs.
• Oversee sales and customer enablement materials.
• Partner with teams to design programs that drive adoption and customer value.
• Establish metrics to measure product success and campaign effectiveness.

Requirements

• Customer-first mindset with a focus on delivering measurable value.
• 10+ years of experience in Product Marketing or related roles, with 5+ years in leadership.
• Proven track record in driving product adoption and retention.
• Exceptional storytelling and communication skills.
• Strong analytical skills with experience in BI tools.
• Collaborative leadership style thriving in fast-paced environments.

Benefits

• Flexible work scheduling and paid time off.
• Comprehensive benefits package.
• Career development opportunities.
• Supportive team culture focused on accountability and customer success.