Growth Marketing Specialist - Remote

Overview

We are seeking a detail-oriented and data-driven Growth Marketing Specialist to support our efforts in driving pipeline growth and lead nurturing. In this role, you will manage campaigns across platforms, create engaging landing pages and email workflows, and work closely with cross-functional teams to execute impactful demand generation initiatives. The ideal candidate is experienced with tools like RollWorks and LinkedIn, understands the importance of alignment with BDRs, and thrives in a fast-paced, results-oriented environment.

In Short

• Manage and execute ABM strategy.
• Lead nurturing and email campaigns.
• Create demand generation landing pages.
• Plan and track paid campaigns across platforms.
• Monitor campaign performance and optimize results.
• Collaborate with BDRs for alignment on messaging.
• Analyze and report on campaign performance.
• Develop creative assets for display ads.
• Experience in B2B demand generation.
• Strong project management skills.

Requirements

• 3+ years of experience in demand generation, ABM, or digital marketing for B2B companies.
• Hands-on experience managing ABM platforms like RollWorks.
• Proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Strong skills in creating and optimizing landing pages, email campaigns, and paid campaigns.
• Data-driven mindset with the ability to analyze and report on campaign performance.
• Excellent project management skills and attention to detail.

Benefits

• Equity and other benefits as detailed on our careers page.