Digital Marketing Manager - Remote

Overview

electroCore is seeking a Digital Marketing Manager to play a critical role in supporting the direct-to-consumer (DTC) marketing team for the Truvaga brand. This position will focus on driving consumer engagement, identifying growth opportunities, and enhancing brand visibility while collaborating with team members to execute strategic initiatives.

In Short

• Oversee digital marketing efforts, including website management, SEO/SEM, content strategy, blogs, and email/SMS marketing.
• Develop and implement strategies to improve the customer journey across all stages of the marketing funnel.
• Create compelling, consumer-centric campaigns that align with brand goals.
• Optimize the website and digital assets to enhance user experience.
• Collaborate with internal teams for cohesive campaigns.
• Manage vendor relationships for quality execution.
• Create and manage performance metrics to measure campaign effectiveness.
• Stay ahead of digital marketing trends and implement innovative strategies.

Requirements

• Bachelor’s Degree in Business, Marketing, or a related field; a Master’s degree is a plus.
• 5+ years of experience in DTC marketing, preferably in consumer goods, e-commerce, or health & wellness industries.
• Proven ability to craft and execute consumer-centric marketing strategies.
• Excellent communication and interpersonal skills.
• Strong understanding of consumer behavior and digital marketing analytics.
• Proficiency in marketing automation platforms, including HubSpot and Salesforce.
• Experience with WooCommerce and WordPress is a plus.
• Demonstrated ability to influence others and build consensus.

Benefits

• Equal opportunity employer committed to diversity and inclusion.