Brand Copywriter - Remote

Overview

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.

We build tools that help people feel in control of their financial future, including:

• Private student loans - low rates, people-first service, and flexible payments.
• Student loan refinancing - break free from high-interest rates or monthly payments.
• Scholarships - access to thousands of scholarships to help students pay less.

Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together!

In Short

• Lead copy development across Lifecycle, Performance Marketing, and Web channels to drive customer engagement and conversion.
• Shape and evolve brand voice guidelines based on performance data and market research.
• Contribute to business strategy through brand-focused initiatives and creative solutions.
• Partner with Product Marketing to balance business objectives with brand-building goals.
• Develop compelling marketing copy that educates consumers about financial services value propositions.
• Drive creative ideation and execution for marketing campaigns across channels.
• Create and optimize content for digital marketing, web, email, product, and offline advertising.
• Lead copy testing initiatives to continuously improve creative performance.
• Collaborate with designers to create cohesive marketing assets that strengthen brand identity.

Requirements

• 3+ years B2C copywriting experience in either an agency or in-house creative team.
• Bachelor's degree in advertising, communications, journalism, or related field.
• Proven ability to translate complex topics into accessible consumer-facing content.
• Demonstrated experience with A/B testing and data-driven copy optimization.
• Strong track record of successful designer collaboration on campaign launches.
• Portfolio showcasing diverse copy examples across web, digital marketing, email, and product.
• Experience analyzing performance metrics and applying insights to improve creative.
• Understanding of conversion optimization and engagement metrics.
• Willingness to travel to the Oakland office monthly to collaborate with other Earnies.

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave