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Global Head of Strategic Marketing & Product Brand - Remote

Posted 1 week ago
Marketing
Full Time
USA

Overview

The Head of Strategic Marketing & Product Brand is responsible for transforming and optimizing marketing processes to drive the company’s growth through market expansion, innovation-led strategies, channel management, and brand positioning.

In Short

  • Establish and implement strategic marketing plans to enter new markets.
  • Create methodologies for market research and competitive analysis.
  • Define segmentation and positioning strategies for markets.
  • Develop a roadmap for innovative products and solutions.
  • Lead and manage the Strategic Marketing CoE.
  • Manage agency partnerships and vendor relationships.
  • Define a channel management strategy to maximize sales performance.
  • Ensure consistency in product branding across communications.
  • Foster a culture of innovation and professional development.
  • Collaborate with cross-functional teams for strategic alignment.

Requirements

  • Bachelor’s degree in Marketing or related field.
  • 10+ years of experience in strategic marketing or brand management.
  • Experience in B2B markets with customer-centric strategies.
  • Demonstrated leadership and team management skills.
  • Proven ability to achieve outcomes through strategic influence.
  • Experience in leading large-scale change projects.
  • Strong relationship-building and communication skills.
  • Expertise in market analysis and data-driven decision-making.
  • Preferred: Experience in technology, manufacturing, or healthcare.
  • Proficiency in digital marketing and marketing analytics tools.

Benefits

  • Comprehensive pay and benefits package.
  • Opportunity to work with talented professionals.
  • Engagement in meaningful projects that impact the world.
  • Support for professional development and career growth.
  • Commitment to diversity and equal opportunity.

D.S.P.U

DuPont Specialty Products USA

DuPont Specialty Products USA is a leading global innovation company dedicated to empowering the world with essential innovations that address critical challenges. With a focus on providing clean water, producing materials for everyday technology, and ensuring worker safety, DuPont is committed to making a positive impact on society. The company fosters a diverse and inclusive work environment, offering opportunities for professional growth and development. DuPont values safety, respect, ethical behavior, and environmental protection, and is actively engaged in initiatives that promote sustainable development. As it evolves, including the planned separation of its Electronics and Water businesses, DuPont continues to seek talented individuals who are passionate about contributing to its mission of enriching lives and fostering human potential.

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