Digital Marketing Specialist - Home Building Industry - Remote

Overview

This is a remote working position. You may reside anywhere within the United States. Do You Convert is seeking an experienced new home digital marketer to help manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America. We continue to experience exponential growth and increasingly high demand for our results driven solutions. You do not need to be a current expert in every area - we will help you with training and support as you ramp up your knowledge!

In Short

• Manage the creation of campaigns based on stated goals of client
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
• Track, report, and analyze website analytics on all social campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and images for all social campaigns to maximize ad spend ROI
• Coordinate with individual builder partner requests and goals
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Edit and update existing email marketing templates
• Regular analysis and reporting of research findings
• No travel required

Requirements

• Home builder experience required
• 3+ years of proven digital marketing experience and success driving traffic that converts
• 2+ years of previous experience with both paid search and social advertising
• Experience with Google Analytics - experience with Google Data Studio a plus
• Strong analytical, technical, and written communication skills
• Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
• Organized and driven approach to your career
• A general passion for House Hunters International on HGTV (optional, but strongly encouraged!)

Benefits

• No travel required