SEM/PPC Specialist - Remote

Overview

We're offering a unique opportunity to develop and grow your skills in managing SEM / pay-per-click (PPC) and paid social marketing activities for our clients across North America. If spreadsheets and pivot tables don't scare you - we'll train you on everything else you need to know! Our continued exponential growth and high demand make this an exciting time to come on board with the team!

In Short

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum results across paid channels
• Identify changes in the digital marketing landscape and help develop strategies to ensure our clients get results
• Maintain accuracy of price points and ad copy
• Optimize bidding strategies for maximum efficiency
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor SEM campaigns
• Coordinate with individual client requests and goals

Requirements

• Four-year degree preferred
• 2+ years experience in SEM/PPC or digital marketing
• Willingness to be trained to become an expert on the latest trends in digital marketing that affects our customers
• Experience with Google Analytics, Tag Manager, or Looker Studio a plus
• Strong analytical and written communication skills
• Ability to self-organize
• High drive to succeed

Benefits

• No travel required