Senior Associate, Consumer Promo Strategy - Remote

Overview

The mission of the Consumer Retention Marketing team is to build lasting relationships with our customers by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products, merchants, and deals that are relevant to them. Within the broader Consumer Retention Marketing team, the Consumer Promotions Strategy team blends data analytics with strategy to create value for our consumers by launching promotional campaigns that engage and inspire our consumers.

In Short

• Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new ones
• Test and schedule emails, push notifications, in-app messaging and promotions
• Manage communications reporting dashboards, monitor trends, and make recommendations based on results.
• Create a framework for rapid testing in CRM channels
• Establish a working relationship with partners in our Product, Operations, Analytics and Strategy teams
• Stay current on marketing best practices in email, push and SMS and share insights with the broader marketing team
• Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle
• Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans
• Analyse campaign results to identify drivers of performance and opportunities to iterate on test structure
• Partner with our Retention Marketing, Strategy & Operations, Merchant Growth teams to test and manage multiple consumer promotions all AUS and NZ geographies
• Develop a first-of-its-kind promotions playbook for lifecycle and strategy & ops workstreams that aggregate and balance goals between Consumer Marketing-funded, Merchant-funded, and Enterprise Merchant promotions while collaborating as a key partner on day to day platform pricing initiatives
• Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platforms
• Establish a strong working relationship with cross functional stakeholders in our Retention, Product, Tech & Operations, Analytics and Strategy teams

Requirements

• Bachelor's degree or equivalent working experience and 4+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
• Experience digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to own the performance
• Strong analytical/SQL skills; able to build forecasting models for marketing campaigns
• Advanced Excel skills to perform complex functions
• A record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
• Experience translating data into applicable insights for partners

Benefits

• Comprehensive benefits and perks
• Opportunity to share unique perspectives and solve new challenges
• Support for employees’ happiness, healthiness, and overall well-being