Digital Public Relations (PR) Specialist - Remote

Overview

We’re looking for a skilled Digital PR Specialist to join us on a freelance/project-based basis, to help drive brand awareness, manage media relations, and secure meaningful coverage for our company (or clients).

In Short

• Developing and Implementing PR Strategies: Creating targeted public relations campaigns that align with our business goals and objectives.
• Media Outreach: Establishing and maintaining strong relationships with key journalists, editors, and bloggers across relevant industries.
• Press Releases: Writing and distributing compelling press releases, media pitches, and stories to gain media attention.
• Media Coverage: Securing media placements in top-tier publications.
• Content Creation: Assisting in creating PR materials such as articles, blog posts, op-eds, and media kits to support campaigns.
• Influencer Engagement: Identifying and collaborating with influences and thought leaders to amplify our brand's reach.
• Monitoring & Reporting: Tracking media coverage, measuring PR efforts, and providing regular reports on campaign success, including reach and ROI.

Requirements

• You will have 3+ years’ of proven experience in public relations, communications, or a related field, ideally within a freelance or agency setting.
• You will have a strong existing network of media contacts within our industry.
• You will have exceptional verbal and written communication skills, with the ability to craft engaging content and pitches.
• You will have a creative approach to storytelling, with the ability to identify newsworthy angles that resonate with the media.
• You will have strong organisational skills with the ability to manage multiple projects and deadlines effectively.
• You will have a track record of securing media coverage and delivering successful PR campaigns.
• You will have the ability to work independently and adapt to fast-paced, changing environments.
• You will have familiarity with media monitoring tools and PR platforms (e.g., Cision, Meltwater) is a plus.

Benefits

• Opportunity to work on impactful projects in the healthcare sector.
• Flexible working hours.
• Potential for ongoing work based on performance and results.
• Be part of a mission-driven company aiming to help over 100 million patients by 2025.
• Work in a diverse and inclusive environment.