Director of Growth Marketing (Paid Acquisition) - Remote

Overview

The Director of Growth Marketing will lead the development of an AI-first paid patient acquisition engine, focusing on automation and innovation in marketing strategies to enhance patient growth for a leading healthtech company.

In Short

• Build an AI-driven paid acquisition system.
• Own the patient acquisition strategy across paid channels.
• Define growth targets and scalable acquisition frameworks.
• Manage day-to-day performance across various digital platforms.
• Lead automation efforts to minimize manual work in marketing.
• Create and lead a high-performing marketing team.
• Collaborate cross-functionally with tech, product, and UX teams.
• Drive innovation in new acquisition channels.
• Monitor and optimize campaign performance.
• Develop and implement performance metrics and KPIs.

Requirements

• Senior level experience in performance/growth marketing.
• Proven track record of automation in marketing workflows.
• Strong understanding of AI's impact on marketing.
• Experience managing a significant media budget.
• Hands-on experience with Google and Meta advertising.
• Experience in multi-market acquisition strategies.
• Strong leadership and team management skills.

Benefits

• Remote or hybrid work model.
• Flexible working hours.
• 20/26 days of paid time off.
• Additional paid day off for birthdays or anniversaries.
• Private healthcare plan.
• Co-financing for sports facilities access.
• Access to mental wellness support.