Paid Social Strategist (Remote Canada)

Overview

The Senior LinkedIn Strategist will be a key player in a new consultancy focused on social media advertising, particularly on LinkedIn, helping B2B clients to reach and engage their target audiences.

In Short

• Lead and oversee social media accounts for clients.
• Communicate results and create custom strategies.
• Manage budgets for paid media campaigns.
• Understand client positioning and value propositions.
• Drive cross-sells and upsells through client relationships.
• Execute and optimize LinkedIn advertising campaigns.
• Analyze campaign performance data for optimization.
• Work with mid-market and enterprise clients.
• Collaborate with internal teams to achieve goals.
• Travel to visit clients as needed.

Requirements

• 2+ years of experience in digital marketing, preferably B2B.
• Expertise in LinkedIn Ads and paid social advertising.
• Proficiency in LinkedIn Campaign Manager and other tools.
• Strong understanding of paid media principles.
• Ability to analyze data and make data-driven decisions.
• Experience with audience segmentation.
• Proven success with mid-market or enterprise accounts.
• Excellent communication and storytelling skills.
• Ability to manage multiple projects simultaneously.
• Willingness to travel for client visits.

Benefits

• Comprehensive medical, dental, and vision plans.
• Unlimited PTO and paid holidays.
• 401(k) with company match.
• Annual bonus based on tenure.
• Access to mental and physical health resources.