Digital Marketing Manager - Remote

Overview

We are seeking a results-driven Digital Marketing Manager to lead the strategy, execution, and optimization of paid media campaigns across Google Ads, Paid Social (Meta, LinkedIn, TikTok, etc.), and Programmatic (a plus!). This role requires a hands-on expert who thrives in a fast-paced environment, balancing strategic thinking with in-platform execution.

In Short

• Manage end-to-end digital advertising campaigns across Google Ads, Paid Social, and Programmatic platforms.
• Leverage products within platforms (e.g. PMax, Demand Gen, YouTube, Lead form products, etc.).
• Develop, launch, and optimize campaigns, including audience targeting, bid strategies, and creative testing.
• Ensure campaigns align with business objectives and KPIs (ROAS, CPL, CPA, etc.).
• Continuously optimize campaigns for performance, leveraging A/B testing, audience insights, and real-time adjustments.
• Monitor performance metrics and create actionable insights to improve conversion rates and efficiency.
• Analyze performance data to inform media strategies and provide recommendations.
• Work cross-functionally with account lead colleagues to refine messaging, landing pages, and ad formats.
• Stay ahead of industry trends, platform updates, and emerging paid media opportunities.
• Report on campaign performance, providing insights and recommendations to stakeholders.

Requirements

• 7+ years of hands-on experience managing Google Ads and Paid Social campaigns (Meta, LinkedIn, YouTube, etc.).
• Programmatic media buying experience is a plus! (The Trade Desk, StackAdapt).
• Strong knowledge of bidding strategies, audience segmentation, and attribution models.
• Analytical mindset with experience using reporting tools within and outside of platforms.
• Blackbelt Excel skills.
• Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.
• Strong project management skills and ability to thrive in a fast-paced, data-driven environment.

Benefits

• The best co-workers you’ll ever find.
• Unlimited PTO.
• Medical, Dental, Vision, 401k plus match.
• Annual performance bonus eligibility.
• Ongoing training opportunities.
• Planned outings and team events (remote workers included!).