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Digital Marketing Manager - Remote

Posted 1 week ago
Marketing
Full Time
USA
$80,000 - $90,000/year

Overview

We are seeking a results-driven Digital Marketing Manager to lead the strategy, execution, and optimization of paid media campaigns across Google Ads, Paid Social (Meta, LinkedIn, TikTok, etc.), and Programmatic (a plus!). This role requires a hands-on expert who thrives in a fast-paced environment, balancing strategic thinking with in-platform execution.

In Short

  • Manage end-to-end digital advertising campaigns across Google Ads, Paid Social, and Programmatic platforms.
  • Leverage products within platforms (e.g. PMax, Demand Gen, YouTube, Lead form products, etc.).
  • Develop, launch, and optimize campaigns, including audience targeting, bid strategies, and creative testing.
  • Ensure campaigns align with business objectives and KPIs (ROAS, CPL, CPA, etc.).
  • Continuously optimize campaigns for performance, leveraging A/B testing, audience insights, and real-time adjustments.
  • Monitor performance metrics and create actionable insights to improve conversion rates and efficiency.
  • Analyze performance data to inform media strategies and provide recommendations.
  • Work cross-functionally with account lead colleagues to refine messaging, landing pages, and ad formats.
  • Stay ahead of industry trends, platform updates, and emerging paid media opportunities.
  • Report on campaign performance, providing insights and recommendations to stakeholders.

Requirements

  • 7+ years of hands-on experience managing Google Ads and Paid Social campaigns (Meta, LinkedIn, YouTube, etc.).
  • Programmatic media buying experience is a plus! (The Trade Desk, StackAdapt).
  • Strong knowledge of bidding strategies, audience segmentation, and attribution models.
  • Analytical mindset with experience using reporting tools within and outside of platforms.
  • Blackbelt Excel skills.
  • Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.
  • Strong project management skills and ability to thrive in a fast-paced, data-driven environment.

Benefits

  • The best co-workers you’ll ever find.
  • Unlimited PTO.
  • Medical, Dental, Vision, 401k plus match.
  • Annual performance bonus eligibility.
  • Ongoing training opportunities.
  • Planned outings and team events (remote workers included!).

D.U

Digital United

Digital United is a dynamic digital agency focused on delivering innovative web development and technology solutions. With a commitment to excellence, the company specializes in managing the execution of projects from conception to delivery, ensuring alignment across cross-functional teams. Digital United values strong leadership and collaboration, fostering an environment where creativity and technical expertise thrive. The agency is dedicated to driving growth strategies for clients through digitally-centric projects, while also promoting a culture of inclusivity and continuous learning among its employees.

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