Director of Member Marketing - Remote

Overview

The Director of Member Marketing at Cylinder Health will lead the strategy and execution of campaigns aimed at driving member engagement, activation, and retention across a virtual care platform.

In Short

• Lead member marketing strategy through the member lifecycle.
• Create segmented, multichannel journeys using various communication methods.
• Collaborate with cross-functional teams to develop impactful content.
• Define and track KPIs to optimize member engagement.
• Build and manage the member marketing budget.
• Mentor and grow a team of marketing professionals.
• Utilize data-driven insights to refine marketing strategies.
• Implement A/B testing to improve campaign performance.
• Ensure compliance with HIPAA and member privacy standards.
• Thrive in a high-growth startup environment.

Requirements

• 7+ years in member marketing or enrollment/growth marketing.
• 2+ years of experience managing a marketing team.
• Proven track record in driving member growth via email/SMS platforms.
• Experience in digital health or wellness sectors.
• Strong knowledge of analytics tools and testing frameworks.
• Bachelor's degree in marketing, communications, or a related field.

Benefits

• Work in a supportive and inclusive environment.
• Opportunity to impact member health positively.
• Engage in a dynamic and innovative startup culture.