Site Marketing Program Manager - Remote

Overview

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments.

In Short

• Drive the development and strategy of marketing campaigns across multiple channels.
• Manage the marketing communications calendar.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns.
• Conduct market research to understand trends and customer behavior.
• Analyze campaign performance data for optimization.
• Assist in planning and executing product launches and promotions.
• Utilize AI-powered marketing tools for campaign tasks and content personalization.
• Work in a fast-paced team environment.

Requirements

• 5+ years of digital marketing experience.
• Experience with ambiguous data to make business decisions.
• Experience leveraging AI-driven solutions in marketing.
• Strong written and verbal communication skills.
• Ability to work independently and collaboratively.
• Familiarity with Google Analytics and social media platforms.
• Strong data analytical skills.
• Bachelor’s degree in marketing or related field.

Benefits

• Executive access to brand CEOs and senior leadership.
• Hands-on experience with advanced AI tools.
• Accelerated career path for high performers.
• Competitive benefits including paid time off and employee discounts.