Email Lifecycle Manager - Remote

Overview

We’re seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy — from onboarding to retention and win-back. You’ll create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging.

In Short

• Draft copy or collaborate with content team to align on voice, timing, and segmentation
• Localize lifecycle content for multilingual audiences with team support
• Coordinate with product and support to ensure accurate, helpful messaging across all lifecycle stages
• Manage audience segmentation based on behavioral, demographic, and CRM data
• Define and report on KPIs: Demos, Open Rate, CTR, Referrals, Reviews
• Maintain data health across tools like HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag Manager
• Build triggered flows that correspond to funnel stage, churn risk, and activity level
• Partner with acquisition and community teams to align lifecycle with: Campaigns, Events, Trials and new feature releases
• Drive customer advocacy and retention strategies through smart automation and messaging
• Run A/B tests on subject lines, CTAs, timing, segmentation logic

Requirements

• 7+ years managing email or CRM programs for B2B organizations
• Deep knowledge of lifecycle architecture, messaging strategy, and CRM segmentation
• Expert in tools like HubSpot, MailChimp, Zapier
• Strong grasp of GA4, data visualization, and automation logic
• Strategic thinker with the ability to execute, test, and report

Benefits

• Work on global acquisition campaigns with real impact
• Collaborate with a multilingual, cross-functional team
• Shape the future of marketing in a fast-moving, high-growth environment
• Enjoy a remote-first culture with flexibility and ownership