Marketing Specialist - Remote

Overview

The Becker Product Marketing Specialist leads marketing programs and tactics to support the growth of the Becker Exam Review and Continuing Education product lines, focusing on both digital and traditional channels.

In Short

• Lead multi-channel marketing campaigns including direct mail, print, email, and web assets.
• Develop creative briefs and execute programs with internal teams.
• Analyze and present results of marketing programs.
• Support strategy development and market analysis.
• Identify courses and features to promote in marketing collateral.
• Develop CPE customer onboarding and retention strategies.
• Manage multiple projects in a fast-paced environment.
• Strong analytical and decision-making skills required.
• Excellent written and verbal communication skills.
• Education industry experience is a plus.

Requirements

• 2-4 years of marketing experience.
• Bachelor’s Degree in marketing, communications, or related field.
• Strong leadership and organizational skills.
• Ability to juggle multiple projects.
• Ability to track and measure KPIs.
• Strong presentation skills.
• Independent and collaborative work ability.
• Detail-oriented with a focus on accuracy.
• Understanding of marketing principles.
• B2B marketing experience beneficial.

Benefits

• Opportunity to lead diverse marketing initiatives.
• Engage with both B2C and B2B audiences.
• Collaborative work environment.
• Professional development opportunities.
• Flexible work arrangements.