B2B Marketing Manager - Remote

Overview

The B2B Marketing Manager at Colibri Group is responsible for driving measurable pipeline and revenue impact through strategic marketing initiatives, ensuring brand consistency across all touchpoints, and leading event strategies.

In Short

• Ensure brand consistency across all B2B marketing channels.
• Lead event strategy and execution in collaboration with Sales.
• Own the account-based marketing (ABM) and lead generation strategy.
• Monitor and optimize marketing qualified lead (MQL) generation.
• Manage B2B revenue targets and marketing budget.
• Support client retention and expansion initiatives.
• Utilize Salesforce for tracking and measurement of marketing efforts.
• Collaborate with cross-functional teams for effective execution.
• Drive alignment between marketing and sales for optimal outcomes.
• Focus on budget efficiency and return on investment (ROI).

Requirements

• 8+ years of B2B marketing experience.
• Proven leadership experience with direct reports.
• Experience in event strategy and execution.
• Strong knowledge of Salesforce.
• Excellent communication and prioritization skills.
• Prior experience in account-based marketing (ABM).
• Collaborative and solution-oriented mindset.
• Preferred background in professional education or accounting industry.

Benefits

• Dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• Flexible learning formats and resources.
• Supportive company culture based on core values.
• Access to industry-leading tools and resources.